When companies move their data and applications to the cloud, one objective consistently rises above all others: controlling costs. According to the Forbes Research Enterprise Technology Purchasing Survey, cost optimization is the number one priority for executives considering cloud migration.
“Cost is not just a metric — it’s a lens through which every cloud decision is viewed,” says Mayank Bhargava, Vice President of Consulting Services at CGI, a company that supports cloud transformations. “Successful organizations treat cost as a continuous design principle, not a one-time negotiation.”
Interestingly, innovation and revenue growth — often touted as key benefits of cloud adoption — ranked much lower, with only 9% of executives considering them top priorities.
When evaluating cloud solutions, 86% of executives cited cost-effectiveness as a critical factor. Ensuring every dollar spent delivers measurable business value outweighs other considerations, such as contract flexibility, scalability, and post-sales support. Buyers want assurance that every dollar spent yields business value.
While vendor reputation and support ranked lower in priorities, the survey highlighted that there is still room for cloud providers to differentiate themselves by offering exceptional customer support.
Cloud adoption is about more than just technology — it’s about aligning investments with strategic business priorities. Companies that successfully manage costs while extracting maximum value are better positioned for long-term growth.
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